Why?

The other day I was asked, "Why are people so into coffee?"
What a great question.

All of you know me.
And that is to say you know that I am full of it.
So I had all sorts of things to say back to her
but I wasn't satisfied with what I had said.
Because I knew I wasn't right.

I can tell you all the benefits that I have experienced from getting into coffee.
I can tell you how specialty coffee is a model for world business.
I can tell you how in our lifetime coffee is going to become the most widely traded commodity in the world.
More than oil.
And I can tell you how it is used by people to make the world better,
from a home, 
to a neighborhood
to a culture.
But none of those reasons are the answer to the question, "Why?"

I don't know the answer for everyone.
I don't know the larger reason or purpose for most anything.
But I do know why I like coffee.
To the question, "Why?"
I say, "Enjoyment."

It's a way for me to be connected to the moment.
It's a daily thing that I partake in that is so effected by the here and now.
It's not something that I can save
and have at my own pace later.
It's something for which I have to stop my life 
and enjoy.
Pay attention,
focused attention to,
and enjoy.
There are not many other things that demand focused enjoyment of me.
But maybe that's because I'm not expecting that from those things?
Who knows.

I am going to keep that rock in the tumbler 
and see if I can come up with an answer by which I am satisfied,
but until then:
Please enjoy your coffee!