TINY HOUSE COFFEE
  • Blog
  • Coffee
  • ABOUT

Home Brewing

3/7/2016

0 Comments

 
Coffee companies operate off the same principles that all businesses do:
Make a product that is popular enough to make some money.
Make enough money to keep the business running, and the people happy.
Pretty simple.

Make something good.
Lots of people like it.
Everyone is happy.

But coffee companies are also like artists insofar as it involves people’s taste.
When good is entirely subjective;
when it’s defined by a person’s preference.
There is almost nothing objective about good taste.
Much less popular taste.

Coffee, like most mediums, takes a long time to understand.
The beans and the roaster.
Water, grinds and brewing.
With all of it, Time defines so much of the outcome.
But once you understand it, you can bring things out that you never knew were there.
Art.

But whole-bean roasted coffee is different from both art and business.
Though we roast the coffee,
you make the product.

The tools are given to you.
In fact, you purchased them.
You become the one who performs the ritual.
You make the coffee.

The consumer becomes a creator.

I am thankful for my friend Jaxon who called me this morning asking about how to brew some special coffee I sent him.
He was sitting at his kitchen table,
looking at his setup
and wanted water-to-coffee ratios and the best way to brew with his brewing equipment.

It was great.
I love the way we are connected to people through Tiny House.
​

I hope you have some good brews this week.
EkJ
0 Comments



Leave a Reply.

    The Johnsons

    We love good coffee. We love the things that make good coffee good. We want to share the things we love with others.

    Archives

    September 2019
    August 2019
    July 2019
    May 2018
    July 2017
    June 2017
    April 2017
    March 2017
    February 2017
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    October 2015
    September 2015
    June 2015
    May 2015
    March 2015
    February 2015
    January 2015

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.