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Howard Schultz

3/15/2016

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I WAS MEETING Becky at the library today.
She was taking Anders and Eve there during my lunch break.
Of course I somehow missed her.
It always works like that.
We live in this tiny town
and there is no way to miss each other.
But somehow we do.
I guess part of that is my fault for not owning a cell phone.
Ahh.

Well, while I was waiting for her and the kids
I sat near the front door where there is floor to ceiling windows overlooking our busy main street.
I ate an egg salad sandwich and picked up a magazine: FORBES
It had Howard Shultz on it.
He’s the CEO of Starbucks.
The issue was all about Billionaires.
Shultz was tormented about making his company a dynamic force for social change.

                                                --------------------------------

He has one of the biggest and most profitable companies the world has ever known.
He is responsible for thousands and thousands of people, 
who live in the largest and most successful countries in the world.

​He wants to change the world.
At the end of the day
he isn’t making the change he wants to see.
He wants to change the world.

Mary Oliver says:
There are moments that cry out to be fulfilled.
Like, telling someone you love them.
Or giving your money away, all of it.


Your heart is beating, isn’t it?
You’re not in chains, are you?
​

There’s nothing more pathetic than caution
When headlong might save a life,
Even, possibly, your own.


There is a world in need, Howard.
EkJ

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Home Brewing

3/7/2016

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Coffee companies operate off the same principles that all businesses do:
Make a product that is popular enough to make some money.
Make enough money to keep the business running, and the people happy.
Pretty simple.

Make something good.
Lots of people like it.
Everyone is happy.

But coffee companies are also like artists insofar as it involves people’s taste.
When good is entirely subjective;
when it’s defined by a person’s preference.
There is almost nothing objective about good taste.
Much less popular taste.

Coffee, like most mediums, takes a long time to understand.
The beans and the roaster.
Water, grinds and brewing.
With all of it, Time defines so much of the outcome.
But once you understand it, you can bring things out that you never knew were there.
Art.

But whole-bean roasted coffee is different from both art and business.
Though we roast the coffee,
you make the product.

The tools are given to you.
In fact, you purchased them.
You become the one who performs the ritual.
You make the coffee.

The consumer becomes a creator.

I am thankful for my friend Jaxon who called me this morning asking about how to brew some special coffee I sent him.
He was sitting at his kitchen table,
looking at his setup
and wanted water-to-coffee ratios and the best way to brew with his brewing equipment.

It was great.
I love the way we are connected to people through Tiny House.
​

I hope you have some good brews this week.
EkJ
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